1. This Privacy Statement applies to any individual who accesses Dementia Connections website.

  2. The term “personal information” has the meaning attributed to it under Part I of the federal Personal Information Protection and Electronic Documents Act (“PIPEDA”). Where a province or territory has enacted legislation that is substantially similar to Part I of PIPEDA, such as Alberta’s Personal Information Protection Act, British Columbia’s Personal Information Protection Act, or Quebec’s Act respecting the protection of personal information in the private sector, and that statute has application to your personal information that Dementia connections collects, stores, uses or discloses, then the term “personal information” has the meaning attributed to it in that legislation.

  3. This Privacy Statement applies to any individual who corresponds with Dementia Connections, enters into a contest sponsored by Dementia Connections, or uses any products or services offered by Dementia Connections. It explains how personal information about you may be collected, used, or disclosed by Dementia Connections as a consequence of your activities on this website and as a consequence of the operation by Dementia Connections of its various commercial activities.

Protection of Personal Information

  1. Canadian law governs the collection, use and disclosure of personal information in a manner that recognizes individuals’ right of privacy with respect to their personal information. Dementia Connections is committed to protecting your privacy and safeguarding the personal information provided to us in relation to our Sites. We protect and use your information by observing the principles and guidelines in PIPEDA and Canada’s Anti-Spam Law (“CASL”).

  2. The type of personal information that is protected includes almost any information about an identifiable individual, such as the individual’s name, address, telephone number, age, sex, marital status and nationality. Personal information may not, however, include certain types of business or employment related information. It may not, for example, include the name, title, business address or telephone number of an employee of an organization.

  3. Certain fundamental principles apply to the collection, use and disclosure of your personal information. One of the most significant, is that your personal information generally cannot be collected, used or disclosed without your consent. It also allows you to find out why your personal information is being collected, how it is being used, where it’s being stored and to whom it’s disclosed. It requires the use of appropriate safeguards to secure your personal information. It also grants you access to your personal information and provides mechanisms for ensuring compliance.

  4. Dementia Connections does not collect, use or disclose your personal information without your consent except where required or allowed by law.

What Information Does Dementia Connections Collect?

  1. Dementia Connections collects such personal information as is required for the purposes identified in this Privacy Policy, or as is identified at the time that Dementia Connections collects the information from you.

  2. Although Dementia Connections sometimes offers products or services jointly with Dementia Connections vendors, advertisers and other business partners, or informs you of products or services that third parties offer and that Dementia Connections feels may be of interest to you, these third parties never have access to the personal information that is collected from you unless it is made clear at the time that the information is collected (e.g. the sponsor of a contest administered by or co-branded with Dementia Connections may contact you regarding its products or services, where it is made clear that the sponsor might contact you directly if you enter the contest). If you prefer not to learn about such products or services, and you no longer wish to receive these types of communications from Dementia Connections , you always have the option to request that Dementia Connections exclude you from such further communication.

  3. Dementia Connections may, from time to time, ask you to provide general information about yourself to assist in meeting your needs or to better understand the requirements, profiles and experience of Site visitors. This information includes information that is collected if you choose to participate in a survey, if you ask to receive newsletters or ask to be kept updated about new developments or services offered by Dementia Connections or its partners, or if you contact Dementia Connections .

  4. You can visit this Site without telling Dementia Connections who you are and without providing Dementia Connections with any information about yourself. However, certain anonymous information (“Anonymous Information”) may be collected by Dementia Connections automatically. For example, Dementia Connections ’s Web servers may collect the IP address and the name of the Internet service provider (“ISP”) associated with the computer from which you accessed a Site, the type and version of Web browser and operating system that you are using, and the address of the Web site that you visited prior to the Dementia Connections Site. If your Web browser is configured to accept cookies, Dementia Connections may place either temporary cookies (only until you exit your current browser window) or permanent cookies (until you manually disable or delete the cookie using your browser software) on your computer. A “cookie” is a small piece of information that a Dementia Connections Web server automatically sends to your browser for storage on your computer, which then permits a Dementia Connections Web server to recall information about your preferences as a part of the Anonymous Information. Please note that portions of the Dementia Connections Site may not function if you do not accept cookies.

  5. With the exception of the Anonymous Information described above, you will always know when Dementia Connections is collecting information from you and therefore have the opportunity not to provide the information.

  6. Dementia Connections does not knowingly solicit information from children and does not knowingly market its products and services to minors.

Use of Information by Dementia Connections

1.     Personal information collected by Dementia Connections is primarily used for the purpose of:

(a)     identifying you as a user of the Dementia Connections Site;

(b)    updating you about the Site and other products and services of Dementia Connections and its partners, and otherwise developing, marketing, recommending or providing products or services, including by administering surveys and contests;

(c)     understanding the ways in which Dementia Connections can improve its products and services;

(d)    answering your questions and providing you with products and services that you have requested;

(e)     determining appropriate new features, content or services for the Site as well as other products and services of Dementia Connections, including through the use of market research and surveys;

(f)     processing payments where applicable;

(g)     occasionally providing advertisers and business partners with aggregate but not personally identifiable information about our customers and their preferences, including statistical information about the use of Dementia Connections products and services;

(h)    meeting any legal, regulatory, processing or security requirements that involve use or disclosure of your personal information; and

(i)      such other purposes as are disclosed to you at the time that personal information is collected from you.

  1. Anonymous Information may be used to serve you with targeted advertising on the Sites.

  2. Dementia Connections Site may contain links to other sites, including those of Dementia Connections ’s vendors, advertisers and other business partners, that are not governed by this Privacy Statement. Dementia Connections is not responsible for the content of, or the privacy practices employed by other Web sites.

  3. You should be aware that when you voluntarily disclose personal information by posting any information on a Site, including on any blogs, chat areas or bulletin boards, such information can be collected and used by others and may result in unsolicited messages from third parties.

  4. If you contact Dementia Connections, a record may be kept of the correspondence but Dementia Connections will not make any use of the email address or other contact information, other than to respond to the communication, unless consent has separately been obtained for such other use.

Your Consent

  1. Dementia Connections does not collect, use or disclose your personal information without your consent except where required or permitted by law. Dementia Connections will not require you to consent to the collection, use or disclosure of personal information as a condition to the supply of any products or services, except to the extent reasonably required to fulfill the purposes identified in this Privacy Statement or otherwise identified at the time that Dementia Connections collects your personal information.

  2. The way in which Dementia Connections obtains your consent depends on the circumstances and the type of information collected. Express consent is generally obtained when the personal information is likely to be considered sensitive. Consent may also be implied by the circumstances. For example, when Dementia Connections receives personal information from you that enables Dementia Connections to provide you with a requested product or service, your consent to allow Dementia Connections to deal with that personal information in a reasonable manner would be implied.

  3. If you provide personal information about other individuals, such as, for example, personal information about employees or dependants, you must first obtain their consent for these purposes prior to your disclosure of the information to Dementia Connections .

  4. Dementia Connections may collect, use or disclose personal information without your knowledge or consent in the case of an emergency where the life, health or security of an individual is threatened.

  5. Dementia Connections may also disclose personal information without knowledge or consent to a lawyer or other advisor representing Dementia Connections , to collect a debt, to comply with a subpoena, warrant or other court order or rules, if required for the investigation or enforcement of laws, or as may otherwise be required or authorized by law. Where a request for personal information is made by an organization claiming lawful authority for the request, Dementia Connections will take reasonable steps to ensure that the requesting party properly identifies its legal authority.

  6. Dementia Connections will generally obtain your consent electronically on the Site. However, it may also be obtained in writing or verbally. In determining the appropriate form of consent, Dementia Connections will consider the sensitivity of and reasonable expectations regarding the personal information.

  7. You may withdraw your consent to the continued collection, use or disclosure of your personal information by Dementia Connections at any time by emailing, but such a request would be subject to legal or contractual restrictions. Dementia Connections would also require reasonable advance notice to effect any requested changes. A request that Dementia Connections no longer collect or use your personal information may mean that Dementia Connections will no longer have practical means to provide you with certain services or products. You may no longer be able to log in to the Site or may lose certain functionality when visiting the Site, including functionality that depends on Anonymous Information such as the placement of cookies.

  8. If you withdraw your consent to the disclosure of personal information that you have previously authorized Dementia Connections to share with others, you should know that others may already have retained a copy of your personal information in their own systems and databases.

Retention of Information

  1. Dementia Connections maintains record retention practices and policies which apply to personal information that is no longer necessary or relevant for the identified purposes, or that is no longer required or permitted by law to be retained.

  2. Your consent to Dementia Connections ’s collection, storage, use or disclosure of your personal information remains valid even after the termination of Dementia Connections’s relationship with you, unless you provide Dementia Connections with written notice that such consent is withdrawn.

  3. All personal information destroyed or erased from our records is done so securely with due regard to the sensitivity of the information.

Disclosure of Information

  1. Dementia Connections will not sell, trade, rent or license personal information that you provide.

  2. In providing its services, Dementia Connections may need to disclose your personal information to affiliates, subsidiaries or successors, or to service providers or agents who perform various functions for Dementia Connections.

  3. Dementia Connections will not otherwise disclose your personal information to third parties except to the extent reasonably required to fulfill the purposes clearly identified at the time that Dementia Connections collects the personal information. For example, during the administration of a contest, Dementia Connections may share certain personal information that Dementia Connections collects from you with a party sponsoring the contest, but this will be clearly set out as a part of the contest description or rules.

  4. Dementia Connections may from time to time use third party service providers to process certain data, such as mailing lists or credit card transactions. Third party service providers are required to comply with privacy laws and principles comparable to Dementia Connections’s. All credit card transactions are completed using secure electronic encryption. Credit card and other personal information may be transmitted to third party data processing companies or servers located in the United States and are subject to United States laws regarding disclosure.

  5. Dementia Connections may disclose your personal information to third parties who acquire all or a substantial part of the Dementia Connections business, including by merger, amalgamation, a sale of our assets or in the unlikely event of bankruptcy. Dementia Connections may disclose your personal information to third parties during the due diligence process preceding such a transaction, provided that the other party is bound by an appropriate confidentiality agreement. Subject to a court order, at the time of such merger, amalgamation, sale or bankruptcy, Dementia Connections would contractually require any resulting entity that obtains your personal information to comply with its obligations regarding your personal information, including the applicable terms and conditions of this Privacy Statement.

Access and Accuracy and Update of Personal Information

  1. You are responsible for advising Dementia Connections of any inaccuracies or changes to your personal information.

  2. Upon request made in writing, Dementia Connections will inform you of the existence, use and disclosure of your personal information, at minimal or no cost to you, in accordance with processes and procedures that Dementia Connections has put in place for such requests. If you are unsure whether Dementia Connections has a record containing your personal information and would like to confirm what personal information Dementia Connections has, please send your request to If there is a cost involved, Dementia Connections will inform you at that time.

  3. Dementia Connections may require additional information from you in order to verify your identity following an access request. Such personal information will only be used for the purpose of identity verification and will itself be subject to protection under the terms of this Privacy Statement.

  4. In some circumstances, Dementia Connections may not be able to provide access to all of the personal information that Dementia Connections holds about you. Dementia Connections may not provide access to information if doing so would likely reveal personal information about a third party, could be expected to threaten the life or security of an individual, reveal confidential commercial information, if the information is protected by a legally recognized privilege, if it was created as part of a settlement or dispute resolution process, or if it was collected in relation to the investigation of a breach of an agreement or a contravention of law. Dementia Connections will provide reasons to you if it refuses an access request.


  1. Where Dementia Connections considers it appropriate, having due regard to the sensitivity of the particular information that Dementia Connections collects, uses or discloses, Dementia Connections uses encryption or authentication tools, among other methods, practices and procedures, to protect certain your personal information irrespective of which format it is stored in.

  2. Dementia Connections ’s service providers and agents are required to maintain client confidentiality and may not use or disclose any information provided to them by Dementia Connections for any unauthorized purpose.

Changes To Our Privacy Statement

  1. Dementia Connections reserves the right to modify or supplement this Privacy Statement at any time. If Dementia Connections makes any material change to this Privacy Statement, Dementia Connections will update the applicable Site(s) to include such changes. Please look at the top of this Privacy Policy to check the date that it was updated and to confirm that you are familiar with the terms of the most recent update. Your continued use of a Site after Dementia Connections posts notice of a change to the Privacy Statement, will constitute your acceptance of the new terms and their application to your use of the Site and the personal information disclosed for such use, including personal information previously furnished, as if they were the initial terms, and your consent to the use of your personal information as described in this Privacy Statement and elsewhere at the Dementia Connections Sites.

  2. Dementia Connections will always seek your consent if Dementia Connections wishes to use your personal information for purposes other than for those set out in this Privacy Policy or to which you have previously agreed.

Contact Dementia Connections

Dementia Connections will make information about its policies and practices relating to management of personal information readily available. Please direct any questions about Dementia Connections privacy policies and procedures, any requests for access to records of your personal information and any other privacy related concerns or complaints to If you contact Dementia Connections by telephone, please note that telephone calls may be recorded for training or quality assurance purposes.